Online presale begins Sept. 3; available in store beginning Sept. 8 at STL Authentics
The St. Louis Blues will begin an online presale for their newly redesigned home and away jerseys on Wednesday, September 3 at 10 a.m. through STLAuthentics.com. Season Ticket Holders will get early access starting at 9 a.m., one hour before the general public.
After the online presale, fans can purchase the jerseys in person from September 8–12 at the STL Authentics Team Store. The store will be open 10 a.m. to 5 p.m. on Sept. 8, and 11 a.m. to 5 p.m. from Tuesday through Saturday.
The new jerseys will be available in men’s, women’s, and youth sizes in Fanatics Premium and Breakaway styles. Customization options will include personalized names or favorite player numbers.
Blues Executive VP Steve Chapman said the response to the rebrand has been overwhelmingly positive, and the organization is eager to see fans proudly wearing the updated look.
About the New Uniforms
- Design Inspiration: The uniforms are inspired by past heritage kits, particularly those worn during the 2017 and 2022 Winter Classics. Notably, the new away jersey is now white instead of cream.
- Visual Updates: Key changes include single-color numbers for better visibility, and a new interlocking “STL” logo on the pants.
- Color Scheme: The Blues are returning to their original blue and yellow color palette from 1967, replacing the royal blue used since 1984 with a more vibrant and historically faithful tone.
- Modernized Logo: The iconic Blue Note has been simplified, removing beige and emphasizing bold blue and yellow keylines. It will appear on both the new home and away jerseys.
Fans can sign up at stlouisblues.com/email to be notified when the presale begins.
About the Author
