West Ham United Unveil Stunning New Mixed-Color Jersey with Fly Emirates as Official Sponsor
West Ham United has officially unveiled their eye-catching new home jersey for the 2025/26 season, which features a fresh, bold design and welcomes global airline giant Fly Emirates as its new major shirt sponsor. The launch marks the start of a new commercial and visual era for the Hammers, combining innovative kit aesthetics with a strong brand partnership.
A Bold New Look
The new West Ham home kit is a colorful and modern take on the club’s traditional claret and blue colors, with a mixed-color design that incorporates deep claret, electric blue, and white highlights in a gradient pattern. The distinctive combination of colors produces a dynamic, almost futuristic appearance that departs from the more conservative designs of recent years while yet paying tribute to the club’s historic color palette.
The jersey’s shoulders and sleeves are embellished with contrasting color blocks, giving it a sleek, athletic impression, while subtle graphic details woven into the fabric reference the hammers and rivets that represent the club’s East London ironworking past. It’s a jersey designed to represent both legacy and aspiration. The jersey, manufactured by Umbro, West Ham’s long-time kit provider, is made of lightweight, breathable cloth with advanced moisture-wicking technology. This means that players and fans alike may enjoy optimal comfort whether on the pitch or in the stands.
Fly Emirates Partnership
Just as eye-catching as the design is the prominently featured “Fly Emirates” logo across the chest. The new multi-year deal sees West Ham join the ranks of elite clubs such as Real Madrid, AC Milan, and Arsenal who have partnered with the globally recognized airline.
The sponsorship agreement, reportedly worth around £35 million over five years, represents a significant commercial boost for West Ham, positioning the club to better compete financially with the Premier League’s top-tier sides. It also underscores Fly Emirates’ ongoing investment in global football, with West Ham offering a strategic entry point into one of Europe’s most watched football leagues.
Club CEO Karren Brady spoke about the new partnership during the jersey reveal event:
“This is a monumental moment for the club. Fly Emirates is a name synonymous with excellence, ambition, and global appeal—values we at West Ham share. We are proud to welcome them on board as we move into a bright new chapter for the club, both on and off the pitch.”
Fan Reception and Cultural Impact
The new kit was launched via a high-energy video campaign across social media, featuring stars like Jarrod Bowen, Lucas Paquetá, and Mohammed Kudus, who modeled the kit in a stylized London industrial setting, tying the club’s identity to its East End roots.
Fans have taken to social media with largely positive reviews, praising the club for “finally trying something new” with a bolder design. While traditionalists may prefer a simpler claret-and-blue look, the mixed-color innovation has resonated with younger supporters and international fans, who see it as a symbol of West Ham’s growing ambition and style.
The Fly Emirates tie-in also adds a level of prestige and global visibility, further enhancing the club’s appeal as it aims to expand its brand beyond the UK. The partnership could lead to international tours and joint promotional events, especially in Asia and the Middle East, where Emirates has a significant presence.
On the Pitch and Beyond
The new kit will make its debut in West Ham’s pre-season friendlies this summer and will be worn throughout the 2025/26 Premier League campaign, where the Hammers will look to build on their recent mid-table finish. Under manager Julen Lopetegui, the club is hoping to reinvigorate its playing style, and the new jersey is being positioned as a visual symbol of that renewed drive.
Declan Rice, the club’s former captain and academy graduate, was even spotted congratulating his former teammates on social media, praising the design as “one of the best I’ve seen from West Ham in years.”
Club Shop and Availability
The kit is now available for purchase at the West Ham United club shop and online store. It comes in multiple editions, including the authentic match-worn version, the stadium replica, and a junior option. Early reports indicate brisk sales, with many sizes selling out within hours of the launch.
The club has also released a range of matching training wear and casual apparel featuring the same mixed-color design elements and the new Fly Emirates branding.
Final Thoughts
West Ham United’s 2025/26 jersey launch signals more than just a new kit—it’s a statement of identity, ambition, and forward motion. The club is embracing bold design, global partnerships, and a fresh narrative as it aims to solidify its place among English football’s elite. With Fly Emirates on board and fans rallying behind the new look, the Hammers appear poised for an exciting new chapter in their storied history.